Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert
Piers Morgan satirized his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a new marketing campaign created to raise awareness for prostate cancer screening.
The famous Arsenal fan has actually been embroiled in a number of public spats with his North London derby competitor, most recently taking objective at The Apprentice star's age on his birthday in March.
But Morgan was content to play their controversial social networks relationship for laughs in aid of a great cause, with the broadcaster taking part in Paddy Power's newest campaign in aid of Prostate Cancer UK.
In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates earlier this season, Morgan aptly responded: 'North London is red'.
Morgan was then tracked en path to a prostate screening appointment, at his questionable finest as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting room.
No need for a finger up the bum - a basic PSA blood test is all you need to look for the early indications of Prostate Cancer.
Not all pricks are unbearable, @piersmorgan.
Check your threat here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan satirized his combative relationship with Tottenham fan Lord Alan Sugar in a new advert
The broadcaster features in the project to raise awareness about the ease with which males can be evaluated for the early signs of prostate cancer - to funny impact
The advert then revealed Morgan being shocked by the ease with which prostate-specific antigen (PSA) blood test can be conducted, after initially expecting 'a finger up the bum'.
A PSA blood test is instead used to look for early signs of prostate cancer, and other conditions such as enlarged prostate or infection, by determining a protein made by the prostate gland.
In a quote to prompt more males to check their dangers with easy early detection tests, the advert stresses that 'it's simply a blood test' - before Morgan that 'not all pricks are intolerable'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually mostly used the platform of the World Darts Championship - which the bookmakers sponsor - to more assistance the cause.
At the start of this month, the company revealed that they would be offering away 10,000 dartboards to fans who donate to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan